Making the Spoon Bend for You

Image from Rival IQ Thankfully, we are equipped with the internet: a powerful tool which allows every person, who has access, to be a modern-day, digital storyteller. However, there are right and wrong ways to use the internet, more specifically social media platforms, in storytelling. By getting to know each platform separately¬†and learning their features … Continue reading Making the Spoon Bend for You


Shop Big or Shop Small: Which would you choose?

Americans that regularly buy coffee throughout the week spend an average of $1,092 on coffee annually (2012 Workonomics Survey published by Accounting Principles). Clearly, the everyday purchases that we make add up. More importantly, these small, everyday purchases have an impact on the local and national economy. So, with this power in mind, have you … Continue reading Shop Big or Shop Small: Which would you choose?

Print vs. Screen: Which tells the best story?

If there is one thing I have learned from my experience with internships or through my education as a Communication and Media major, it is that content must adapt to the platform which it appears on. For example, a social media manager at Cosmo would never post the same exact content to the magazine‚Äôs Instagram, … Continue reading Print vs. Screen: Which tells the best story?

Same Old Story

In this for-profit machine we like to call society, one thing holds true: what sells is what goes. We see stereotypes used in ads day in and day out. It's the same old story, told over and over again. But why? Here are a two classic stereotypes used in product advertisements. Women do the cleaning. … Continue reading Same Old Story